There are many ways to specialize in digital marketing—SEO specialists, UX designers and marketing analysts are just a few of the functions you can find in the digital marketing industry. Below, we cover each type of online course, class curriculums and requirements, and digital marketing courses.

A digital marketing course can help you gain the knowledge and skills to pursue a career. Whether you want to learn more about mobile and email marketing or advanced web analytics, short online courses may give you a chance to earn a certificate. Many digital marketing courses go over basic tools and techniques, which are ideal for beginners. However, there are some high-level classes for those looking to hone their skills.

If you want to build a strong foundation in digital marketing, we’ve listed some beginner-friendly digital marketing courses. These classes may help you master the core principles and methods of digital marketing, often using real-world examples to demonstrate the most common strategies in the market.

A digital marketing strategy can be useful for any business because it allows marketers to tap into online platforms like websites or social media channels to acquire new customers. According to Digital Marketing Institute, 47% of leaders cite digital strategy and planning as extremely important skills for their organization. In the Senior Marketing Manager role, that number increases to 52%. Here’s what you will learn from a digital marketing strategy course:

Knowing digital marketing analytics gives analysts a detailed, thorough background of customer behavior by using data to measure, analyze and track digital marketing performance. Marketers can apply the information from digital analytics tools to get a better understanding of the many online channels their buyers engage with and find new ways to generate revenue from existing campaigns.

In a digital marketing analytics course, you will learn foundational data skills, gain in-depth knowledge of marketing analytics and learn the most popular tools. Check out these online analytics classes if you want to learn more about this topic.

Businesses also need copywriters to sell their products and services using creative language. There are many websites, ads and social media platforms that elicit action with strong content.

Copywriting requires a certain level of research, language and active listening skills. Taking an online copywriting course is one way to help you learn best practices and develop the skills to succeed.

Because social media trends and features change so quickly, you’ll need to stay up to date with the latest processes. Online social media marketing courses will teach you how to build an effective social media strategy, attract buyers and write clear and concise content. We recommend trying out these social media marketing courses whether you’re a first-timer or need a refresher.

A digital marketing career is a blend of art and science, requiring creativity backed up by data-informed decisions. To thrive in this fast-paced industry, it may be useful to speak to each of these types of digital marketing functions in a knowledgeable way, if not perform it yourself. There are many digital marketing jobs for you to choose from, including:

Digital marketing careers span from roles such as an analyst to operations. Ready to kick-start a career in digital marketing?

Last updated: July 2020